How to make even more sales at The Business Networking Show
I get to speak about networking at over 50 business shows and conferences every year. As a direct result, I meet hundreds of exhibitors and attendees who all want to know the same - how can they make more sales?
See, here's the thing, booking a stand or turning up, is the easy bit. Talking to people and swapping business cards is even easier. But for many people, that doesn't result in actual sales.
4 Lessons in Business Card Basics
When I first started networking, I used to measure my 'success' at each event, by counting the number of business cards I'd excitedly handed out.
This was my first mistake. Because giving your card to 23 people in dapper suits, does not mean that you are going to receive 23 call backs.
My second mistake was putting a large chunk of the English alphabet next to my name: Neely Khan- Cambs. MA/ BA, EFL Qual (what does that even mean?).
When it comes to business cards, it's easy to get distracted by complementary colours and 'matt lamination'. But there are a few basics we ought to understand, before making that all-important, first impression.
Don't fall into the trap of making the same mistakes as myself; my 4 lessons in business card basics will help you produce cards that are the perfect representation of yourself, and your company.
My top ten tips on how to be a better presenter
Do you fear speaking in public? As someone who was once petrified of presenting I have now personally delivered over 300 professional seminars, workshops, and keynotes all around the world. Public speaking can be a challenge and is often perceived as a very stressful thing to do. When we stand up to do our 40 second pitch we are essentially presenting. In fact, most networking groups have the opportunity to present for longer periods too, (4N's 4Sight slot, for example). By following these simple tips not only will you become a better presenter but you will enjoy it a whole lot more too.
Love it or hate it. Head it or damn-well dread it. If you're in business, chances are that you'll wind up at a business networking event.
The internet has become an ever-growing hub for networking tips and advice, but it's sometimes difficult to differentiate the 'frills' from the 'facts'.
So, I've made life easier for you. Here's a round-up of 5 personality types that you certainly do NOT want to embrace, at a slick and all-important networking event.